Many of China’s online youngsters are rabidly loyal to their chosen idols, and shows like Idol Producer reinforce the illusion that these celebrities are perfect in every way. So what happens to the brands when their ambassadors mess up? Here’s The 7 Bad Boys of China’s Luxury Brandsįor luxury labels, choosing the right brand ambassador in China can be a daunting task. Concentrating more on “travel retail” and on “prestige” products has also been part of the company strategy. “The key is having a cross-border marketing team,” s aid Shiseido CEO Masahiko Uotani in an interview earlier this year. store sales, however, is being offset by soaring demand for the company’s products in China, particularly for its anti-aging products. Early this year it reported a 30 percent slump in 2017 profit due to brick-and-mortar problems at its U.S. If achieved, those earnings would signal a turnaround for the brand. Shiseido’s predicted second-quarter earnings results of 22 cents a share (24.88 yen) would be double the year-ago quarter’s 11 cents (12.03 yen). Moreover, the announcement comes just before the global launch of the firm’s largest new product line in years. The Japanese cosmetics giant Shiseido will release its earnings on Wednesday, August 8 and Wall Street is expecting a pretty result. ![]() The company also racheted up its net income forecast for 2018 as a whole. Update: Shiseido announced that net income for the first half of 2018 more than doubled compared with the year-earlier period, in part due to a 35.3 percent climb in net sales in China. ![]() Beauty Giant Shiseido Seen Likely to Post Gains on China Cosmetics Demand
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